Journal

Discover the luxury of PIMA Cotton and Lenzing Modal in our exclusive collection. For the first time in Switzerland, we're introducing premium t-shirts that blend exceptional softness, superior durability, and sustainable craftsmanship. Learn about these extraordinary fabrics and why they represent the future of premium fashion.

Harajuku fashion represents radical self-expression and respectful cultural fusion. The movement pioneered gender-fluid fashion, thoughtful cultural mixing, and the idea that streetwear could be high art.

This philosophy continues driving authentic Japanese streetwear today—celebrating individuality while respecting cultural heritage.

The Japanese haori jacket represents centuries of refined craftsmanship and cultural evolution, transforming from ancient samurai outerwear into today's most coveted fashion statement piece. At INCIDENT, we celebrate this timeless heritage with our authentic Haori Jacket, bringing traditional Japanese elegance into contemporary wardrobes.

We attended Fantasy Basel, fulfilling a long-time dream. The event was an incredible experience filled with amazing people, sold-out clothing pieces, and unforgettable moments. The support and energy from everyone who stopped by made it truly special, and the team left inspired and grateful.

Having a blast at the SoloCon! 

Our booth was a beacon of creativity and innovation, drawing in attendees with its bold design and interactive displays. The merch flew off the shelves, with customers eager to take home a piece of the excitement and adventure that SoloCon represented.

Friky at the Sakura no Matsuri

From the moment we set up our booth, we were greeted by a lot of enthusiastic colleagues and of smiling faces, browsing throughout our merch. It was like being surrounded by a wave of positive energy and excitement. People were drawn to our clothes like moths to a flame, and we couldn't have been happier!