"Inspired by real moments in Japan. Built with premium fabrics for everyday wear."
Our collections
Unique collections, where premium fabrics meet thoughtful details, inspired by Japanese streetwear style, so you feel as good as you look.
PIMA Cotton T-Shirt collection
Relaxed fit, heavy weight and unbeaten softness. The best T-Shirt we have ever created.
People's favourites
Simply the best
A new era for Japanese Streetwear
Discover premium our clothing from our Instagram and shop now!
@store.incident
Japanese Streetwear in Switzerland!
Over the years, we have been collaborating and being present with several of the most prestigious events in Switzerland. Bringing Japanese Streetwear to every corner!
Latest Stories
Sakura in Switzerland: Best Places to See Cherry Blossoms in Zürich (Local Guide)
Read moreabout Sakura in Switzerland: Best Places to See Cherry Blossoms in Zürich (Local Guide)
Discover the luxury of PIMA Cotton and Lenzing Modal in our exclusive collection. For the first time in Switzerland, we're introducing premium t-shirts that blend exceptional softness, superior durability, and sustainable craftsmanship. Learn about these extraordinary fabrics and why they represent the future of premium fashion.
Where to buy Japanse Streetwear in Switzerland?
Read moreabout Where to buy Japanse Streetwear in Switzerland?