"Inspired by real moments in Japan. Built with premium fabrics for everyday wear."


A new era for Japanese Streetwear

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Man wearing a black cap and black t-shirt with floral embroidery against a beige wall.

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Japanese Streetwear in Switzerland !

Over the years, we have been collaborating and being present with several of the most prestigious events in Switzerland. Bringing Japanese Streetwear to every corner!

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Designer sketching Japanese clothing symbols

Japanese symbolism in clothing: 7 iconic patterns explained

Discover 7 iconic Japanese clothing symbols and their meanings. Learn how traditional patterns like seigaiha, asanoha, and sakura shape modern streetwear style.

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Designer checking streetwear fabric quality

Defining high-quality garments in Japanese streetwear

Learn what truly defines high-quality garments in minimalist Japanese streetwear. Discover fabric markers, workmanship standards, and selection strategies for building a premium wardrobe.

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Designer sketching with streetwear materials in studio

Master brand identity in streetwear: a 2026 guide

Discover how subtle design, sustainability, and cultural authenticity create powerful streetwear brand identities. Learn the 3% rule, bridging strategies, and practical steps to build your brand in 2026.

Read moreabout Master brand identity in streetwear: a 2026 guide