We are Adri and Mimi
and our journey began with a shared love for Japan. Over the years, we’ve traveled countless times to this incredible country, immersing ourselves in its rich culture, vibrant fashion, and unforgettable experiences. It was in Japan that we got engaged, met incredible people, and created memories that would last a lifetime.
that´s great, but...
what is really incident?
Incident is more than just a store; it’s a reflection of our passion for Japanese culture and fashion. Every piece you find here is inspired by the beauty, creativity, and spirit of Japan, blended with our own design sensibilities.
Comfort and luxury
Every piece must feel great, so you love the touch of it and enjoy it simply wearing it!
Unique designs
We do not settle for standards. Our clothing not only flees great, looks even better!
Clothing with a meaning
We do not want to create something just because it looks good, it must have a purpose, an history behind. Most of our clothing have inspirations from histories and adventures we lived during our multiple trips to Japan.
Where Fabric Meets Soul. Beautiful 😍
— AylinCustomer during FaBa 2025
Our journey so far
2022
The adventure begins!
After our first trip to Japan, we felt in love with the culture, and specialy the fashion. The fabrics and silhouettes were like nothing we saw before Immersing ourselves in the rich heritage and creativity of Japanese fashion opened our eyes to a whole new world of style.
2023
Friky.ch was born
With the experience of japan still fresh, we decided to try our luck in a event located in Luzern, the LuCon. During this event we sold products that we got from our last trip in Japan. We also opened our first webpage: friky.ch!
2024
This is really growing...
We were not expecting so much love and eager to have more from our customers! So we decided to level up our business: Now we will make our own designs, our own brand: Incident was born.
During the first events we had to put the "sold-out" sign in a lot of our products: We couldn't believe it! We were really taking off!
2024
A whole new level
Now that we were making or own products, we really needed to pay close attention to the brand, so we could stand out from others.
Our vision was clear:
- Unique designs
- Ultimate comfort
- Luxury fabrics
2025
We found it!
It took us a whole year, and hundreds of tests with different providers to find the one that met our expectations. We were really strict with our quality and our standards, even a design few millimetres to the side needed to be corrected.
2025 - FaBa
The ultimate test: Fantasy Basel
That was the real turning point: More than two years of events all around Switzerland, months locked in our apartment to design, test and perfecting our clothing, our fashion were put to the test in the biggest event in Switzerland: The mighty Fantasy Basel.
The outcome couldn’t have been better! Hundreds of orders, outstanding feedback and most importantly; amazing friends that felt in love with our vision.
Now what?
The future awaits
We don’t know what will come in the future, but one thing is for sure: we are keep pushing the limits of our imagination and provide unique clothing that looks good, feels incredible and warms up your heart.
Really looking forward for what’s coming!