PIMA Cotton and Lenzing Modal

In the world of premium textiles, two exceptional fabrics stand out for their luxurious feel, durability, and exceptional comfort: PIMA Cotton and Lenzing Modal. Today, we're thrilled to introduce our latest collection featuring these extraordinary materials in Japanese Silhouette designs – a first-time offering in Switzerland.

PIMA Cotton: The Crown Jewel of Cotton

PIMA cotton represents the pinnacle of cotton craftsmanship. Originally grown in Peru and now cultivated in select regions worldwide, PIMA cotton is distinguished by its extra-long staple fibers – up to 50% longer than regular cotton. This unique characteristic creates several remarkable benefits:

• Exceptional Softness: The longer fibers produce an incredibly smooth, silk-like texture that feels luxurious against the skin
• Superior Durability: Fewer fiber breaks mean garments maintain their shape and quality wash after wash
• Enhanced Breathability: Natural moisture-wicking properties keep you comfortable throughout the day
• Vibrant Color Retention: The smooth fiber surface allows for better dye absorption, resulting in rich, long-lasting colors

Lenzing Modal: The Eco-Luxury Alternative

Lenzing Modal, produced by the Austrian company Lenzing AG, represents a revolution in sustainable textiles. Made from beech tree cellulose using an eco-responsible production process, Modal offers:

• Incredible Softness: Often compared to cashmere, Modal becomes even softer with each wash
• Moisture Management: Superior absorption capacity – 50% more than cotton – while maintaining breathability
• Color Stability: Exceptional resistance to shrinkage and fading, maintaining vibrant colors over time
• Sustainable Production: Manufactured using renewable raw materials with minimal environmental impact

Introducing Our PIMA Cotton T-Shirt collection

We're proud to announce that we've combined these exceptional fabrics in our new Japanese Silhouette collection, featuring PIMA + Modal cotton t-shirts. This marks the first time these premium Japanese-inspired designs are available in Switzerland.

The Japanese Silhouette design philosophy emphasizes clean lines, minimalist aesthetics, and perfect proportions. Our t-shirts blend the heritage craftsmanship of Japanese tailoring with the luxury of PIMA cotton and Modal blend, creating garments that are:

• Perfectly fitted without being restrictive
• Effortlessly stylish for both casual and elevated looks
• Designed to maintain their shape and comfort over time
• Suitable for Switzerland's varied climate conditions

Why PIMA + Modal is the Perfect Combination

By blending PIMA cotton with Lenzing Modal, we've created a fabric that maximizes the benefits of both materials. The result is a textile that offers unmatched softness, superior moisture management, excellent durability, and a luxurious drape that moves with your body.

This innovative collection represents our commitment to bringing world-class fashion and textile innovation to Switzerland. Each piece is crafted with attention to detail and designed to become a staple in your wardrobe for years to come.

Discover the difference that premium fabrics can make. Experience our Japanese Silhouette PIMA + Modal collection today.