ABOUT Incident

Welcome to Incident

The Incident Values

The Founders of Incident

Built with premium fabrics for everyday wear.

We are Adri and Mimi...

and our journey began with a shared love for Japan. Over the years, we’ve traveled countless times to this incredible country, immersing ourselves in its rich culture, vibrant fashion, and unforgettable experiences. It was in Japan that we got engaged, met incredible people, and created memories that would last a lifetime.

Our Values

Our Journey

What is Incident?

Incident Values

What's important to us

Comfort and luxury

Every piece must feel great, so you love the touch of it and enjoy it simply wearing it. We achieve it using premium materials like PIMA Cotton and months of testing, to ensure each pice will last a lifetime while you enjoy every thread of it!

Unique designs

We do not settle for standards. Our clothing not only flees great, looks even better! Inspired by all our trips to Japan, hours of studying, workshops, lectures and cultural events, we make sure to create something unique that you won't find somewhere else.

Clothing with a meaning

We do not want to create something just because it looks good, it must have a purpose, an history behind. Add to this, we are totally against this fast fashion trend, so we make sure each pice of clothing will last and you will enjoy it today and in five years.

What is Incident about?

Built with premium fabrics for everyday wear.

Where Fabric Meets Soul. Beautiful 😍

— Aylin, Customer during FaBa 2025

Incident is more than just a store; it’s a reflection of our passion for Japanese culture and fashion. Every piece you find here is inspired by the beauty, practicality and yet simplicity of Japan, blended with our own design sensibilities.

We hope you like them as much we love creating them!

The Incident Story

Built with premium fabrics for everyday wear.

Our journey so far

2022

The adventure begins!

After our first trip to Japan, we felt in love with the culture, and specialy the fashion. The fabrics and silhouettes were like nothing we saw before Immersing ourselves in the rich heritage and creativity of Japanese fashion opened our eyes to a whole new world of style.

2023

Friky.ch was born

With the experience of japan still fresh, we decided to try our luck in a event located in Luzern, the LuCon. During this event we sold products that we got from our last trip in Japan. We also opened our first webpage: friky.ch!

2024

This is really growing...

We were not expecting so much love and eager to have more from our customers! So we decided to level up our business: Now we will make our own designs, our own brand: Incident was born.

During the first events we had to put the "sold-out" sign in a lot of our products: We couldn't believe it! We were really taking off!

2024

A whole new level

Now that we were making or own products, we really needed to pay close attention to the brand, so we could stand out from others.

Our vision was clear:

Unique designs
Ultimate comfort
Luxury fabrics

2025

We found it!

It took us a whole year, and hundreds of tests with different providers to find the one that met our expectations. We were really strict with our quality and our standards, even a design few millimetres to the side needed to be corrected.

2025 - FaBa

The ultimate test: Fantasy Basel

That was the real turning point: More than two years of events all around Switzerland, months locked in our apartment to design, test and perfecting our clothing, our fashion were put to the test in the biggest event in Switzerland: The mighty Fantasy Basel.

The outcome couldn’t have been better! Hundreds of orders, outstanding feedback and most importantly; amazing friends that felt in love with our vision.

2026

The future awaits

We don’t know what will come in the future, but one thing is for sure: we are keep pushing the limits of our imagination and provide unique clothing that looks good, feels incredible and warms up your heart.

Really looking forward for what’s coming!