our mission:
Premium Japanese Streetwear
Unique collections, where premium fabrics meet thoughtful details, inspired by Japanese streetwear style, so you feel as good as you look.
PIMA Cotton T-Shirt collection
Relaxed fit, heavy weight and unbeaten softness. The best T-Shirt we have ever created.
People's favourites
Simply the best
A new era for Japanese Streetwear
Discover premium our clothing from our Instagram and shop now!
@store.incident
Japanese Streetwear in Switzerland!
Over the years, we have been collaborating and being present with several of the most prestigious events in Switzerland. Bringing Japanese Streetwear to every corner!
Latest Stories
Discover the luxury of PIMA Cotton and Lenzing Modal in our exclusive collection. For the first time in Switzerland, we're introducing premium t-shirts that blend exceptional softness, superior durability, and sustainable craftsmanship. Learn about these extraordinary fabrics and why they represent the future of premium fashion.
Where to buy Japanse Streetwear in Switzerland?
Harajuku Streetwear: The Japanese Fashion Revolution | Incident Store
Harajuku fashion represents radical self-expression and respectful cultural fusion. The movement pioneered gender-fluid fashion, thoughtful cultural mixing, and the idea that streetwear could be high art.
This philosophy continues driving authentic Japanese streetwear today—celebrating individuality while respecting cultural heritage.